The best European destinations to travel to with Blue Monday deals
The beginning of the year marks a transition from the excitement of the festive season back to the routine, often accompanied by a sense of lethargy.
This has led to the adoption of the Blue Monday theory, which identifies these early calendar dates as the "saddest day of the year"… along with some ideas to improve it.
But… where does Blue Monday come from?
The concept of Blue Monday was first introduced in 2005 when British psychologist Cliff Arnall coined the term. Arnall aimed to determine, using a supposedly scientific formula, the "saddest" or "most depressing" day of the year. After analysing various variables, he identified the third Monday of January as this day, which in 2025 falls on the 20th of January.
Over time, the term has gained global traction, appearing in media and advertising campaigns. Many experts emphasise that there is no scientific basis for this claim, yet popular culture has embraced it as true.
Why take advantage of Blue Monday deals for a trip to Europe
Today, Blue Monday has evolved into a reminder of the importance of breaking away from routine. The colder months can be the perfect time to embark on an adventure across Europe. Here’s why:
- Fewer Tourists: January is considered an off-peak season in much of Europe. This means fewer crowds at tourist attractions, allowing you to enjoy museums, monuments, and tours in peace.
- Special Promotions: Many travel companies launch Blue Monday to boost tourism at this time. Booking these deals can result in substantial savings on your accommodation.
- Rejuvenating Escape: A change of scenery, even for just a few days, can help combat the lethargy associated with this time of year. Europe offers a mix of history, gastronomy, and urban or natural landscapes to inspire and energise you.
- Flexible Planning: With lower demand, you can plan more flexibly which destinations to visit and for how long, without the pressure to book far in advance.
Mythology and landscapes in Greece
Greece is well-known for its islands and as the cradle of Western civilization. Most travellers flock to its archipelagos during summer for obvious reasons, but the winter season is an ideal time to explore the mainland. Athens, with its archaeological landmarks such as the Acropolis, the Agora, and the Temple of Zeus, is much easier to visit in January without the usual crowds.
If you’re keen on visiting islands like Crete or Rhodes, it’s entirely feasible, though you should be prepared for fewer tourist services to be open. Nevertheless, you can still explore their Mediterranean nature and typical villages without the high-season bustle.
With guided tours and activities offered by companies like Viator, you can book unforgettable experiences for your stay, such as olive oil and artisanal cheese tastings. Take advantage of the discounts during these days to plan your dream trip to the Hellenic country at a fraction of the cost.
Ruins, art, and gastronomy in Italy
Italy is an endless destination, no matter the time of year. Cities like Rome, Florence, or Genoa boast a cultural and historical legacy that few places on Earth can rival. Strolling through the Colosseum or exploring the Uffizi Gallery during the off-season is a true privilege, offering a calmer, more serene visit compared to the bustling summer months.
Reducing Italy to architecture and art would be a mistake. The country is synonymous with gastronomy, offering culinary traditions exported to every corner of the globe. In winter, dishes like polenta, minestrone soup, or pasta with Bolognese sauce define the ‘comfort food’ you’ll need to warm up.
Melancholy and wine in Portugal
Portugal blends its maritime heritage with a rich cultural history, but above all, it offers a sense of melancholy as you wander through the ancient, cobbled streets of Lisbon and Porto. In the capital, bathed by the Tagus and the Atlantic, you can explore the Alfama district, with its painted houses and viewpoints overlooking the river.
Heading north, Porto boasts a charming historic centre and, of course, the wine cellars that bear its name. Vila Nova de Gaia, on the other side of the Douro River, is the perfect place to enjoy a glass of wine while admiring the sunset views.
No country combines modernity and tradition like Germany
One of Germany's greatest strengths is its ability to merge tradition with modernity in its cities. Berlin contrasts sharply with the centuries-old villages of Bavaria, offering a range of experiences that are hard to match.
In the capital, cold weather takes centre stage, making indoor activities the main focus. Must-visit sites include the Museum Island and the Pergamon Museum. Bundle up if you plan to explore the city’s countless neighbourhoods, each with a unique atmosphere.
In traditional Germany, cities like Munich, Nuremberg, or Rothenburg ob der Tauber feature timber-framed houses, local markets, and hearty winter gastronomy. Warm up with a traditional Glühwein (mulled spiced wine).
Thermal Baths of the Pearl of the Danube
For those seeking a truly European experience, Hungary might come as a surprise. However, Budapest, the Pearl of the Danube, is a destination worth considering. One of the city's major attractions is its historic thermal baths, such as the Széchenyi and Gellért Baths, perfect for relaxation when temperatures drop.
The Budapest Parliament, Danube bridges, Fisherman’s Bastion, and New York Café are must-see spots that gain a special charm during winter. Beyond Budapest, Hungary offers intriguing destinations like Eger, known for its red wines and medieval castle, or the charming villages around Lake Balaton.
Malta is a coastal paradise for Mediterranean winter sun
Though geographically small, the Maltese archipelago is one of the most stunning destinations for a winter getaway. This Mediterranean island blends historical influences from Phoenicians, Romans, and the British. Valletta, its capital, is a Baroque architectural gem with a romantic atmosphere that has earned it UNESCO World Heritage status.
Thanks to its location, Malta enjoys a milder winter compared to the rest of Europe, making it ideal for coastal walks and visits to sites like the Blue Grotto. Local folklore and gastronomy, which combine Italian, Arab, and British flavours, will enrich your experience.
Final tips for making the most of Blue Monday deals
To make the most of this time of year, follow these tips:
- Plan ahead. Offers typically concentrate around Blue Monday itself but are often announced days in advance. Stay alert!
- Travel midweek or avoid local holidays to find cheaper rates on accommodation and transport. Flexibility with dates will save you even more.
- Some hotel chains offer package deals, including flights, transfers, and excursions. If you’d rather not stress about organising your trip, these services are worth looking at.
- Low prices don’t mean you should neglect your safety. Travel insurance is essential to cover unforeseen medical issues or last-minute cancellations.
- If you’re visiting central or northern European countries, prepare for the cold. Pack appropriate clothing to ensure your experience is enjoyable.
